NEXERA: Commerce software by DEED. Three platforms. One commerce cycle.

NEXERA is software for growing commerce businesses. NEXERA PXM keeps your product data right on every channel, NEXERA Signal shows where your marketing budget works, and NEXERA Core takes every order from quote to ledger. We built them for our own brands and partners first. AI does the work, your team makes the decisions, and you start with the platform you need most.

  • NEXERA PXM
  • NEXERA Signal
  • NEXERA Core
Built by the team behind
NEXERA PXM in daily use
  • 14brands and retailers on the platform
  • 142,388active SKUs across all accounts
  • 4countries: NL, DE, FR and the UK
  • 99.8%of syncs succeed, over 30 days
The platforms

One platform for each part of the business

Each platform answers one question that every growing commerce business runs into, and each has its own website with the full story.

NEXERA PXMAvailable
Product data

Is every product right, everywhere?

PIM, DAM and AI enrichment for Shopify and marketplaces. Your team approves what goes live.

  • 12core modules in every plan, from PIM to DAM
  • 3languages for AI enrichment: EN, NL and DE
nexerapxm.com
NEXERA SignalAvailable
Marketing intelligence

Where does our marketing budget actually work?

Nine AI specialists turn your ads, analytics and shop data into proposals you approve.

  • 9AI specialists, each with its own angle
  • Freesite scan, no account needed
nexerasignal.com
NEXERA CoreDemo on request
ERP and CRM

Does every order flow from quote to ledger?

ERP and CRM for manufacturing, trade and export, with an AI analyst and an AI phone agent built in.

  • 9modules on one core and one data model
  • 3,500+automated tests on every change
nexeracore.app
Where to start

What slows you down most?

Pick the one that costs you most today. We point you to the platform to start with and the first step to take.

What slows you down most?
Why three

We are a commerce company first

DEED runs its own e-commerce brands and works closely with the companies around it. Again and again we ran into the same three walls. The tools on the market were built from a different view. They were heavy enterprise suites, or generic apps that stop where the real work begins. So we built what was needed, one platform per wall.

Product data

Product data in every format

Every supplier delivers differently, every channel has its own rules, and every text is needed in several languages.

That became NEXERA PXM
With NEXERA PXM

One catalog that feeds every channel

AI completes and translates your product content. Your team approves, and Shopify and marketplaces stay in sync.

1,000product images edited in one Image Studio batchnexerapxm.com
Marketing

Marketing data in separate channels

Google Ads, Meta, GA4 and Shopify each tell part of the story. Waste and opportunity stay hidden in between.

That became NEXERA Signal
With NEXERA Signal

See where your budget works, and where it leaks

AI specialists combine the evidence from every channel into concrete proposals. You decide what changes.

6data sources in one view, from Google Ads to Shopifynexerasignal.com
Operations and finance

Orders and books in separate systems

Orders get retyped for planning, shipping and invoicing, and closing the month takes days. Core began at a manufacturer we work with.

That became NEXERA Core
With NEXERA Core

Enter an order once, from quote to ledger

What sales records, planning, the warehouse and accounting all use. Nobody retypes, and every step can be traced.

15automated tasks, from bank import to morning briefingnexeracore.app
How every platform is made
  1. 01Build
  2. 02Test
  3. 03Verify
  4. 04Use

Only what holds up in real operations goes to customers.

How they connect

Together they cover the whole commerce cycle

From catalog to cash and back again. Each platform covers one part of the cycle, and what happens in one part shapes the decisions in the next.

  1. 01
    Product data reaches every channel

    NEXERA PXM gets every product right in your shop and on marketplaces, in every language.

  2. 02
    Channels turn into demand

    NEXERA Signal reads your ads, search and shop data, and proposes where your budget works.

  3. 03
    Demand turns into orders and cash

    NEXERA Core takes orders through production, shipping and invoicing to a balanced ledger.

  4. 04
    What sells shapes the next step

    Margins, stock and performance inform the next decision about your catalog and your campaigns.

Each platform also runs on its own. Start with one, and add the next when it fits.

What is connected today

The honest status

The cycle above is how the platforms fit together. This is what is actually linked today.

  • PXM and Signal

    Signal runs as a plugin inside PXM, where it combines your marketing data with your product data.

    Available
  • Who does what

    PXM owns your product data and the publishing to Shopify. Signal reads marketing data and proposes; nothing is written back without approval.

    By design
  • Core

    Runs on its own, with its own orders, warehouse and finance. There is no data link with PXM or Signal yet.

    Standalone
  • All three

    One team and one way of building: the same principles, automated tests and staged releases. Signal is built on the PXM technology.

    Today
Principles

Three platforms, built the same way

Different problems, one way of working. These four rules hold for every NEXERA platform.

Control

AI does the work. People decide.

AI prepares, enriches and proposes. People approve the actions that matter.

Honesty

Honest about uncertainty

Answers come with their source and a sense of how sure they are. When data is missing, the platforms say so instead of guessing.

Proof

Proven before it ships

Every platform runs in real operations first, on our own brands or with a launch customer, before anyone else depends on it.

Care

Built carefully

Every change is reviewed and tested, and reaches production only through a deliberate step from a separate test environment.

Contact

Talk to the team that builds it

Send a message and the right team gets back to you. Not sure where to start? Call DEED and we will point you to the right platform.

Send us a message

Tell us what you need

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Built by DEED

A commerce company that builds its own software

DEED is an e-commerce company from the Netherlands. We run our own brands, build software for real operations, and bring it to companies facing the same challenges.

Visit wearedeed.nl

Get in touch

NEXERA PXMpxm@nexerahq.comDemos, quotes and questions about PXM
NEXERA Signalsignal@nexerahq.comDemos and the free site scan
NEXERA Corecore@nexerahq.comDemos and questions about Core
DEED office+31 85 333 28 32For all three platforms